- Are you investigating mobile price feeds and trading platforms?
- Do you need to establish your business now as a
provider of
mobile trading capability before your customers
walk to competitors?
- Do you know enough to make an informed decision about what
technologies to use?
- Do you understand the pitfalls of browser-based mobile solutions?
- Have you understood all the strategic design issues associated with
mobile trading?
These are all-important concerns, and
mobile trading involves several challenges:
-
Data charges. This is a key issue for users and what can
appear to be a good deal for your customers can end up costing them a
fortune in "stealth
charges"
- which reflects badly on your business
-
Proliferating phone models and consumer choice means that
your selected platform must work with all the
networks and a wide range of handsets
-
Platform security. This depends on many
factors but secure trading is clearly a must-have, much more than for
real-time price data alone. How can you set up a secure environment
without EVER needing to transmit passwords over the
airwaves?
-
Limitations of browser based solutions.
Browser-based solutions often look the obvious choice but
they create their own set of problems because they are fundamentally
designed for static, and not dynamic data display.
-
Tight integration with existing systems. Handsets
must link seamlessly with your existing trading platform but pricing
data could be supplied by a third party or your own existing sources.
Selecting the best solution means understanding the
implications of the alternatives.
-
Price and news feeds. Traders need
prices and news to make trading decision so how do you incorporate
these into your service? What if you want to make multiple
sources of information available at the same such as FX rates, LSE
stocks and the Dow-Jones index?
Would you like to be
able to sidestep
all these difficulties?
Being one of the first brokers to offer a complete mobile trading
service could give you a substantial marketing edge
and help you attract frequent and more profitable traders away
from your competitors.
It's a tantalising prospect and to help you move forward IST has
written a no-nonsense plain English no
"techspeak" paper
entitled
"Mobile Trading: The Complete
Guide for Brokers"
It gives you a complete road map for addressing these concerns and
implementing your own mobile trading service.
Whether you are developing a marketing plan to attack this
future market, or tackling the IT issues associated with a
complex new technology, this Guide will help you with all the following
topics:
- Getting live in 90 days: your road-map to
fast and full implementation
- Utilising handset intelligence: why the Mobile/Wireless
Operators hate Java
- Mobile operator data charging structures: the stealth charges
that can kill your application
- Why browser based solutions eat data
- Data licensing issues
- The 3 types of handset on the market and the technical issues
each type presents
- The "roam trader": ensuring international access to your
systems without additional costs
- The 3 techniques for deploying your application and how to
avoid getting into the handset supply business
- The marketing benefits of network and handset-agnostic
solutions
- How to get real time or delayed streaming price data and news
feeds to your customers' mobiles
- 10 system design errors you can't afford to make
- How to provide mobile charting, alerts and watch-lists
- Avoiding system re-writes: how you can go mobile without changing your
current trading platform
Enter your contact information below and we'll send you a complimentary
copy immediately.
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