RSVPi Limited is a private company established in 1999 which develops innovative technology-based marketing services.

In September 2002, they launched their marketing response service, RSVPi, with Ford of Britain as the launch client.

For the first time consumers who are interested in an advertised product or service can register that interest instantly and discreetly. They then receive follow-up information by email without having to phone a call-centre.

For consumers, it's very simple, convenient and cheap. You pick up your mobile phone and send a keyword, in this case 'fusion', to the number given (81211 or 07781 484 888). All the extra information you want is then sent to your email address. It costs the same as a normal text message, and you receive detailed follow-up information that you can review comfortably in your own time.

Registration for the service is a simple once-only process and is handled automatically by SMS the first time you use it. From then on, you only need to text keywords to the RSVPi number to receive further information in your email.

For advertisers, it's a powerful, new alternative to an 0800 number. Around 25 million people in Britain know how to text and offering them an innovative way of responding to advertisements is both consumer-friendly and extremely cost-effective. Additionally, response tracking information provided by RSVPi enables advertisers to measure their advertising effectiveness in real time.

The Ford campaign was soon followed by Jupiter - the Fund Managment Company, Ecover - the ecological FCMG business, New Star - the Fund Managment business, and Legal & General.

It is ideally suited to any campaign or direct marketing promotion where the consumer's reaction, on seeing an advertisement, is "Yes. I'm interested. Tell me more."

IST developed the technology behind the RSVPi system, and for a while ran it on IST's own systems.

If you would like to know more: contact our Sales Desk (email: sales@ist-inc.com).